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   Book Introduction
   Top Sales People
   Getting Buyers        Attention

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B2B Sales Training

Buy "The Trusted Seller" Now!

Get real
sales advice
from the
experts that
know...the buyers!

"As a former salesman, I went to tons
of worthless
sales training
classes and
workshops."

To write
“The Trusted Seller” I interviewed dozens of
other buyers
to obtain
their unique perspective
of the sales process."

“The Trusted Seller” has a 100% money back guarantee, so there’s no risk to you.

Are You A Trusted Seller?

Tired of getting the same sales training with little or no results?
Have you been losing good customers to the competition?
Are your ready to take your sales profession to the next level?

"The Trusted Seller has the information you need to succeed!

Buy Now!

My book “The Trusted Seller” will outline for you how you can build trustworthy, honest and loyal sales relationships with your buyers that foster rewarding business relations for both you and the your customers. In "The Trusted Seller" you will learn ten key behaviors that will change the way you do business forever.

"The behaviors that the top reps demonstrate when soliciting new business are the same ones they exhibit later as the relationship evolves to a mature, fully active partnership...

The behaviors that help them build rapport and earn buyer trust are ones they exhibit from the very first time they contact a buyer until the relationship finally ends. And, the behavior that finally helps the top reps win buyer loyalty is actually one they exhibit repeatedly throughout the relationship."

Want to learn more…keep reading!

"If you want to succeed as a sales professional in a B2B environment, you MUST understand the buyer's motivations, expectations and the process through which the buying decisions are made. Furthermore, you MUST know what behaviors buyers look for when evaluating sellers, determining trustworthiness and awarding loyalty."

As a former salesman, I went to tons of worthless sales training seminars and sales workshops. Year after year I heard the same old sales principles that had little or not impact on my ability to increase my sales skills as a professional. Then, one day, my position changed. I was no longer the salesman, I became “The Buyer”…and boy did my perspective change. The view from the buyers side of the desk was much different than what I thought it would be.

Armed with eight years of experience as the SVP of Purchasing for a billion dollar plus national buying cooperative, combined with another 16 years of sales and sales management experience, I felt that I had a new and unique perspective on the buyer-seller relationship. A fresh insight into why one salesperson wins the deal and another one (or two or three) loses it!

In addition, my position in a national cooperative gave me an enviable opportunity to observe the buyer-seller dance. More importantly, it gave me unprecedented access to dozens and dozens of other top buyers that I could interview and gain their insights and perspectives on the vendor selection process as well. What a view! What insight!

What came from the information gathering process (much more on the origin of the program is available in the FAQ section of this site) was a very unique model on how and why the best salespeople consistently get the business. A model that lays out the characteristics that the top sellers display on a regular basis to get their customer’s attention, build rapport, earn trust and win long-term customer loyalty.

It’s a process that works,
and a process that has been
validated through painstaking
research as well.

You see once I developed the model, the formula for sales success, the feedback I received was that it lacked third party corroboration. So, I spent a year and a half researching all of the individual pieces of the selling model. What I found were over 150 individual studies that validated one or more pieces of the theory I had developed. All of the elements of the program have now been fully validated.

The Trusted Seller book and training courses, all incorporate this third party research. So what you get from the program is a completely new and unique view of the sales process. A fresh, and PROVEN, perspective on what makes one salesperson so much better and more successful than the other ones that look and sound the same. In short, you’ll be given the information that can change your sales techniques from average to sensational!

I’m here to tell you exactly
what you need to know
to be one of the BEST!

Now that I know how to communicate more effectively as a salesman, I can now teach you how to change your sales strategies from average to sensational. I’m here to tell you exactly what you need to know to be one of the best.

My book will outline for
you precisely what you
need to do to shape
new and existing buyer
relationships into
profitable ones.

Now You Can Purchase
"The Trusted Seller" Today!

Due to my experience as a buyer and a seller, I can help you change your sales perspective, providing you with a means of creating a long-term sales strategy that benefits you and your customers. Are you ready for insight into the buyers mind? If yes, you’ve come to the right place!

Below is an excerpt from my book!

"Unfortunately, many salespeople believe that taking prospects to dinner or to play golf equates to relationship selling...

You wouldn't believe how many sellers confuse terrific meals and pleasant conversation with selling! The reality is this: Relationship selling is about business relationships, not personal relationships. And, to tell the truth, there are a whole lot more salespeople who take me to dinner than there are salespeople who have my business. Fancy meals, golf and purchasing really don't have that much to do with each other. In B2B sales, it's something beyond the relationship that influences purchasing decisions."

So…what’s wrong with
traditional sales training?

Most sales training being taught today is not being facilitated by someone that has been on both sides of the desk. The majority of the sales training online and offline is conducted by career sales professionals with only one perspective…their own! That’s why “The Trusted Seller” is so different. It shares with you information, suggestions and tips from the mind of the seller AND the mind of the buyer.

To write “The Trusted Seller” I interviewed dozens of other buyers to obtain their unique perspective on the sales process. This gave me the ability to understand their point of view. This, my friend can be the difference between success and failure.

In "The Trusted Seller" you will learn:

The “profile” of a typical B2B buyer, and how that information helps you make sales.
How the buyer’s organizational needs impact the purchase decision, and how to find out what they really are!
The different “personal” needs that buyers have and how to make sure that they are met…EVERY TIME!
The two “UNIVERSAL” buyer needs that trump all other business needs.
The environmental barriers that exist in every B2B selling situation, no matter what.
How to overcome competitive marketing messages and get the buyer to listen to YOU!
The resources that are readily available to help you learn more about your customers and their business.
Why buyers are so tied to the status quo and how you can get them to CHANGE!
What the buyer’s MOST PRECIOUS RESOURCE is and how you can get more of it!
The “profile” of the BEST B2B salespeople, and what you can do to be more like them!
The 10 selling behaviors that EVERY top salesperson exhibits CONSISTENTLY.
The 4 levels of building a successful (AND PROFITABLE) business relationship, and how to achieve each level.
The 4 communication tactics SURE to get, and KEEP, your customer’s ATTENTION.
The 3 selling behaviors GUARANTEED to position you as a “TRUSTWORTHY” seller and build rapport with the buyer.
Why TRUST is so important to your sales success, and the 2 behaviors that will earn your buyer’s TRUST every time, in every sales situation.
The secret ingredient for guaranteeing that your customers will be satisfied and LOYAL to you as a salesperson… forever!
Why business relationships falter, and what you can do to prevent it from happening to YOU.

And there’s MORE, lot’s MORE… but I’m tired of writing! So let’s move on to a more important subject, what’s in it for YOU, the professional salesperson, if you learn all of this great stuff? What do you get out of investing a few dollars and some of your time into this program?

Here are some of the more obvious benefits:

You will absolutely gain a clearer understanding of your customers, their work environment, and what you can do to become more important to them!
You will have a comprehensive understanding of the role trust plays in a buyer-seller relationship, and the formula for earning your customer’s trust.
And you will gain a thorough knowledge of what you can do starting tomorrow to:

If you use this information you will:

Improve your self confidence measurably (because of what you now know about your buyers and their views on buyer-seller relationships).
Dramatically increase your new business development closure rate.
Enhance the satisfaction levels of your current customers and make them more loyal to you.
Win back many of your former customers with this new approach.
BE MORE SUCCESSFUL AND MAKE MORE MONEY THAN EVER BEFORE!

So you see, the answers are all right here for you, all you need to do is try it out.

“The Trusted Seller” has a 100% money back guarantee, so there’s no risk to you. That’s right! You can review the book for 90 days and if it doesn’t provide you with the information you need to take your sales professional to the next level, you can return it for a refund of the purchase price.

That’s how confident
I am in this book!

So go ahead. Click here and purchase “The Trusted Seller”. Give yourself the advantage you need to succeed and buy “The Trusted Seller” today! You’ll be glad you did!

Need more information?
Learn more about
"The Trusted Seller"
on the next page.

P.S. My book is 100% guaranteed. If you do not think the information you read will help business to business selling skills, return the book for a full refund.

P.S.S. Get the information you need right from the source. Read what buyers think about the business to business sales process and how they wish sales representatives would work with them differently.

Read the Press Release